Face Racers: Photo Finish Preview
- By: CM Boots-Faubert
- Posted 31st Aug 2011
Included within the job description for the public relations representatives who promote video games on behalf of game publishers are a set of requirements that, among all of the different and varied skills requested within the virtual tool chest that represents the basic personal abilities of the candidate, is neither optional or flexible: creative writing.
Those mandatory skills do not relate only to the ability to write creatively mind you, but include a solid understanding of the process, and must be combined with a firm connection to the audience that is being written for. Gamers, in other words.
A good PR Rep can get away with only being fluent in one or two of the main gaming consoles; they can fake familiarity with several of the genres as long as they have enough snap to be able to pick up a game and, within say a dozen or so hours, obtain a firm enough grasp of the content so as not to appear to be what they actually are: an amateur gamer writing outside of their comfort zone.
They can even get away with not knowing what Halo is, or why the Grand Theft Auto series of games has had so much controversy attached to it and why that makes the games better than they might have otherwise been. As long as they understand the basic essence of the game that they are representing and have demonstrated solid abilities in the department of creative writing they can still get the job done, provided that they faithfully observe the number one rule of Games PR: Never Lie to the Gamers.
Taking all of that into consideration -- and with the acknowledgment that defining a game in a single paragraph in order to establish the baseline for promoting that game across every media type is one of the most difficult tasks that PR's perform, what they ended up with was pure gold:
"Start your turbo-charged engines and blast into the outrageous arcade racing game, Face Racers: Photo Finish, with photo customizable 3D racers that put YOU in the game! Available on the Nindendo 3DS, Face Racers delivers unique, in-your-face gameplay with dangerous obstacles that come to life in 3D right before your eyes! Take photos with your 3DS camera and place them on the face of your custom 3D racer, billboards, and power-ups. Take on friends in multiplayer mode for a true photo finish!"
That introductory blurb serves as the official description for Face Racers: Photo Finish, and is used on the web and in the countless PR emails sent to games journo's, and the simple facts are that in one brief but very complete breath it tells you everything you need to know about the game.