New York Liberty teams with NBA Baller Beats
- By: CM Boots-Faubert
- Posted 16th Aug 2012
The professional basketball team New York Liberty today announced a new marketing partnership with Majesco Entertainment's NBA Baller Beats, the interactive high-energy basketball experience for Kinect on the Xbox 360.
NBA Baller Beats is the first ever full body motion-based NBA video game that uses a real ball to help basketball fans master a series of ball-handling skills set to an eclectic soundtrack of hip-hop, rock, and old school favorites. As part of the partnership the Liberty is inviting fans to experience NBA Baller Beats at an Interactive Fan Zone at the Prudential Center.
NBA Baller Beats is being released to the public on September 11th, 2012, but will be previewed to Liberty fans at home games now through September 9th via hands-on demo stations that enable fans to play the game on-site. NBA Baller Beats will also have a presence at the New York Knicks and Liberty summer camps and events where the Knicks Groove Truck is scheduled to appear throughout the summer as well as select Liberty Fit community events, demonstrating that the partnership is meant to take the game -- and gamers -- to new heights.
"We are thrilled to be working with Majesco to amplify the launch of their new game, NBA Baller Beats," says Kristin Bernert, vice president of marketing and operations New York Liberty. "As a New Jersey based company, they are the perfect partner to engage in our grassroots basketball and health and wellness platforms. Fans of all ages will love playing this game, and will get a nice workout while they're at it!"
As the official partner of the Liberty Fit Initiative, Majesco Entertainment will work with the team to promote health, wellness, and an active lifestyle through a number of activities planned for children throughout the 2012 WNBA season. The Interactive Fan Zones are the first of a series of these community based events.
"Working in Edison, NJ, we've been long-time fans of the New York Liberty," says Jesse Sutton, CEO of Majesco Entertainment. "It's a real pleasure to team up with the talented players of the Liberty. NBA Baller Beats and the Liberty share the goal of bringing basketball to players of all ages and backgrounds, whether it's on the court or in your rec room," he added.
Gamers who find themselves attracted to the prospect of gaming goodness combined with live sporting events will be happy to learn that single game tickets for Liberty home games at the New Jersey Prudential Center -- in Newark -- can be purchased by ringing 212-465-6766 or by visiting NYLiberty.com. The Liberty are calling the Prudential Center home for their 2012 season, as their second of three seasons at the alternate home location while historic Madison Square Garden continues its top-to-bottom massive transformation to modernize its environment and technical capabilities. Conveniently located just 15 minutes away from The Garden by train, the New Jersey Prudential Center offers the teams and fans a state-of-the-art sports arena at which they can enjoy live games.
For more information about NBA Baller Beats check out www.NBABallerBeats.com. For the latest news and alerts follow the brand on Twitter @NBABallerBeats and 'Like' it on Facebook.