GameStop announces its new promotion GameStock 2012: Summer of Game Love

-- $20 Instant savings off of Battleship and Men in Black: Alien Crisis (06/25/12 thru 08/07/12);

-- $20 Instant savings off of Resident Evil: Operation Raccoon City (06/25/12 thru 07/17/12);

-- Savings of 20% Off the price of Max Payne 3 and NBA 2K12 (06/25/12 thru 08/05/12);

-- Savings of 20% Off the price of Select Take Two Games Including: Grand Theft Auto IV Complete Edition, Red Dead Redemption GOTY, L.A. Noire, MLB 2K12 and Borderlands GOTY (06/25/12 thru 07/15/12);

-- Savings of 50% Off the price of Duke Nukem Forever and The Darkness 2 (06/25/12 thru 08/05/12);

The VIP Prizes will be awarded throughout the program, and include the following rather unique items:

06/25/12 - 07/02/12 -- Custom Painted Sleeping Dogs Motorcycle
With its Sleeping Dogs-inspired custom paint job, this street bike is just the motor to get you to any summer gaming festival.

07/02/12 - 07/09/12 - Ultimate Festival Survival Pack
Enjoy the ultimate summer festival setup. You’ll get an MSR Backcountry Barn Tent, a Yeti Tundra 110 Quart Cooler, $1000 to spend at REI and more.

07/09/12 - 07/16/12 -- Xbox 360 Super Bundle
Nothing will get you moving like an Xbox 360 Console with Kinect. We’ll throw in three years of Xbox LIVE Gold Membership, a Bluetooth headset and a wireless controller just for kicks.

07/16/12 - 07/23/12 -- Year of Entertainment
Experience the best year ever with 52 weeks worth of food from T.G.I. Friday's, DORITOS chips, thrills from Six Flags, games from GameStop and more. You'll never be bored again… for an entire year.

07/23/12 - 07/30/12 -- VIP Trip To The 2012 Spike Video Game Awards
Be a big shot at the 2012 Spike Video Game Awards and bring a friend for extra bragging rights. How else are you going to prove that you got airfare, hotel and a limo?

07/30/12 - 08/11/12 -- A Beaches Resorts Luxury Included Vacation
Enjoy four fun-filled days and three starry nights at any Beaches Resorts, with spectacular locations on the most beautiful beaches in Turks & Caicos or Jamaica. Beaches Resorts is the ultimate getaway for everyone! For more info visit Beaches.com.

In addition to the amazing VIP Prizes and the long list of game savings (so far), there is also the Instant Prizes that are part of the program, the complete list of which includes:

-- $5 T.G.I. Friday's Gift Card
T.G.I. Five Dollars! Get a discount to T.G.I. Friday's and have another reason to celebrate the week’s best day.

-- 50 Shiny In-Game Currency for Backyard Monsters from Kongregate
How do you get rid of baddies? Well, money for better equipment couldn't hurt. Get 50 shiny in-game currency for "Backyard Monsters" on Kongregate.com.

-- 60 Ounces of In-Game Currency for Berserk: The Cataclysm from Kongregate
Go on an in-game shopping spree with 60 ounces of premium currency for “Berserk: The Cataclysm” on Kongregate.com.

-- Clash of the Dragons Diamond Pack from Kongregate
Diamonds are a dragon hunter’s best friends. Get the Diamond Pack for “Clash of the Dragons” on Kongregate.com. It contains the most powerful cards, including the elusive Legendary Cards.

-- Coupon for One Free Bag of DORITOS Tortilla Chips
DORITOS Jacked Enchilada and Chipotle BBQ tortilla chips are BIGGER, BOLDER, THICKER than regular DORITOS chips, and packed with a taste explosion that takes your gaming experience to a whole new level.

-- Dawn of the Dragons Starter Pack from Kongregate
Start strong in “Dawn of the Dragons” on Kongregate.com with the Starter Pack. You’ll get 8 premium troops, twelve potions and more.

-- Dream World Time Capsule from Kongregate
You can never have too much energy. Increase your max by 30 with the Time Capsule in “Dream World” on Kongregate.com.

-- Free Copy of Assassin's Creed Revelations from GameStop PC Downloads
Master assassin Ezio Auditore travels east in this chapter of his stealthy life. “Assassin's Creed Revelations," available for download, helps you uncover a violent past.

-- Free Copy of Borderlands from GameStop PC Downloads
Complete insanity is now available for download. “Borderlands” violently fuses RPG with FPS for an unstoppable assault against conventional games.

-- Free Copy of From Dust from GameStop PC Downloads
You are your people’s only chance for survival when Mother Nature decides to reclaim what’s hers in “From Dust.” Control destiny in this unique game, now available for download.

-- Free Copy of Mafia II from GameStop PC Downloads
Go deep into the dark and unforgiving world of the Mob in “Mafia II.” Inspired by Mafia lore and the stylish 1950's, this downloadable game will keep you playing for hours.

-- Free Copy of Ruse from GameStop PC Downloads
Become a master of deception in “Ruse,” the strategy war game that’s all about fooling your enemy. Use decoys, spy networks and other trickery in this downloadable game.

-- Free Copy of Splinter Cell: Conviction from GameStop PC Downloads
Sam Fisher is in a race against time in “Splinter Cell: Conviction.” A deadly terrorist plot threatens millions, and he’s the only one who can stop it in this downloadable game.

-- GameStop Promo Pack for Crystal Saga from Kongregate
An adventurer can never have too much stuff. Get the Promo Pack for “Crystal Saga” on Kongregate.com. It comes with a helpful pet, a faithful steed and more.

-- Kinect Sensor Avatar Prop
If you have an Xbox LIVE avatar, shouldn't your system have one, too? Get the Kinect Sensor Avatar Prop so your avatar can play hands-free. Wait, does your avatar have its own avatar?

-- One Free General Admission Ticket to any U.S. Six Flags Theme Park
Intergalactic space ships may be fast, but they've got nothing on roller coasters. Get your kicks with free admission to any Six Flags theme park in the U.S.

-- Two Card Packs for Tyrant from Kongregate
It all comes down to who’s holding the better cards. Get two card packs for “Tyrant” on Kongrate.com, one from the Phobos expansion and one from the Aftermath expansion.

In addition to all the details for the games on sale, the different prizes and all that, GameStop wants you to be aware of the usual Fine Print items that come with promotions of this sort...

Remember you cannot win if you do not play -- and to play the first thing you will need is a code. It’s the most important thing in the world (besides love and perhaps some other things). You can score your codes by shopping at a GameStop Store. When you do that you will receive a ticket with your unique code on it. You can also score a code by shopping on GameStop.com -- in which case your code will come in a premium exclusive email.

To score the codes you will need to complete your purchases between 06/2512 and 08/04/12 -- those dates being just as important as the codes themselves.

Once you have some codes head over to the GameStop website and enter your codes by clicking on the fancy box that says “Play Now.” At that point you will get to register and stuff, so that winners can get their prizes more easily. And that is about it! So if you are interested you should get your ticket(s) today and get to festivalling. And good luck!

Oh, and if you want to know more (like all of the legal mumbo jumbo) you will want to check out the Official Rules. We're just saying...

GameStop wants you to know that No Purchase is Necessary in order to Enter or to Win -- the Summer of Game Love Sweepstakes is open to legal residents of the 50 United States, the District of Columbia, Guam and Puerto Rico who are at least 17 years of age -- but not if they happen to be employees of the Sweepstakes Sponsor and Sweepstakes Entities. Codes are available while supplies last and can be redeemed until 12:00 PM CT on August 11th, 2012. To obtain a copy of the Sweepstakes Official Rules, alternate method of entry, prize descriptions and odds of winning visit www.gamestop.com/gamestock.

GameStop did not pay us to tell you about all this -- we did it on our own you know -- because like we said above, you cannot win if you do not play, and what with the massive boredom attacks that have been coming hard and heavy and with the need to help as much as we can in combating boredom, we figured we owed it to you to fill you in on all of the details here, since you know, it might help...

As continuing news of GameStop's Summer of Game Love promotion is made available Gaming Update will bring it to you, with particular attention to the game discounts that may prove to be very helpful in obtaining games with which to successfully fight the continuing battle against boredom we all face throughout the long hot summer!