Direct2Drive adds Casual Gaming Channel

Direct2Drive adds Casual Gaming Channel

  • By: CM Boots-Faubert
  • Posted 4th Mar 2011

Sine Mora

Also for this game:, one of the more popular digital distribution services for video games launched a new, improved Casual Games store earlier this week, providing users, amongst other new features, the ability to download and play a wide variety of casual titles free for up to 60 minutes each.

Celebrating the launch of its new Casual Games Channel, D2D is gifting every visitor through March 16th with a free full game (digital download) of the best-selling strategy game, Westward from Sandlot Games -- a $6.95 value if you were paying out of pocket for it, and hey, free is good mate!

The channel features titles from the leading casual game publishers, including PopCap Games, iWin, MumboJumbo and Last Day of Work, along with top-grossing casual games such as: Plants vs. Zombies, Bejeweled, Jewel Quest, Virtual Villagers, and our personal virtual crack habit, Luxor.

"Our core community consists of PC and Mac gamers from around the world who fall into one or several of the core genres -- MMO fans, FPS fans, RPG fans, etc. -- but it's become obvious to us that the casual community specifically has seen tremendous growth as the $2 billion casual market continues its rapid expansion year-over-year," said Tim DaRosa, Sr. Director of Digital Distribution at IGN Entertainment.

"As a result, we've worked directly with our casual gaming audience over the past several months to identify the chief complaints they have across the casual space, from the onslaught of in-game ads to the cluttered site designs making it difficult to navigate and explore. We've leveraged this feedback to re-launch a casual offering on D2D that we feel is much more in sync with what our users are expecting from their casual gaming experience," he explained.

According to the most recent press release the new Casual Games Channel will play host each week to a program called "$2 Tuesdays," offering a selection of popular casual titles for $2 each.

Direct2Drive is well known for its "Low Price Match Guarantee" program that promises gamers to match any lower price on any digital PC or Mac game on a qualifying site, and the word is that this will be extended to the new casual gaming channel, which is spiffy news indeed!

For more details about the new channel or to shop D2D's library of more than 3,000 games, visit their website at